I’m a UX consultant who uses social psychology to influence online behavior, from driving conversion rates to fighting harassment.Resume (pdf)
Authentic Incentive Systems
Traditional incentives (coupons, contests, bribes) are expensive and produce short-lived results. Worse, they often overshadow people’s intrinsic motivations.
Authentic incentive systems amplify intrinsic motivations to produce long-lasting (and low-cost) results. They’re hands down the best way to drive user engagement or incentivize employees.
Read More: Authentic Incentive Systems
Case Study: Share Your Style
Fighting Antisocial Behavior
We’ve accidentally designed the social web to promote antisocial behavior. The results range from noisy comment threads to outright abuse.
The good news is that making individuals accountable to members of their out-groups doesn’t just reduce abuse, it actually drives prosocial behavior! Thoughtfully-designed reputation systems can provide the accountability we need.
I help companies make their apps and websites better by...
- Identifying user needs and constraints
- Building and testing prototypes
- Creating reusable pattern libraries
- Mentoring junior UX and UI designers
Read More: Bottom-Up Navigation
An elegant user interface needs more than tasteful design. I teach designers and developers how to go from low-fi storyboards to reusable pattern libraries.
I’m always looking for interesting projects. Contact me if you’re…
- Fighting to make the social web and kinder and healthier place
- Forging new interaction patterns for augmented reality
- Looking for better ways to drive authentic user engagement
Or if you just need a good UX person to lend a hand with user research, prototype testing, pattern libraries, wireframes, or responsive email@example.com