Mentored a team of visual designers on all things UX. Conducted user research, developed UX strategy, drafted a pattern library, built and tested prototypes. Also acted as Product Manager for the Inventory team.
Associate Director of UX Planning
As part of an embedded agency team, my insights helped optimize content discovery, improved conversions, and increased repeat visitors over 36%. The key was a nuanced need-states analysis that differentiated between low- and high-engagement visitors, tailoring the UI for each. Mentored a team of UX and visual designers.
Worked with business stakeholders to identify user needs and gather requirements for an employee-facing tablet application. Drafted product data visualizations to help novices answer customer questions like seasoned experts and interaction patterns for quick completion of complex fulfillment tasks.
Hired to provide UX Strategy for a social media fashion site, based on my academic work in online social behavior. Designed a reputation system built around authentic incentives and drafted storyboards for key experiences.
Contributed concepts for augmented reality museum experiences from simple wayfinding to an interactive treasure hunt. Leveraged my experience running alternate reality street games, which was a first!
I'm looking for interesting ways to help make the social web a better place. I have ideas on how to monetize content without paywalls or perverse incentives. I want to roll up my sleeves and get to work on augmented reality, already!
If any of that sounds like you, drop me a line. firstname.lastname@example.org